The following motion picture is based on first hand accounts of actual events.

Now this verisimilitude is distinct from special effects, jargon, or other means to replicate reality in a fictional setting, as one would see in Saving Private Ryan.  It’s also distinct from “truthiness,” which is something that may be plausible or feel true, though ultimately is false.  This verisimilitude is the injection of reality into fiction, with the aim of making a fictional product appear true.

Beyond Zero Dark Thirty, you see this with a number of TV news anchors, such as Wolf Blitzer, Chris Matthews and whoever those MSNBC people are, providing news plot updates and color commentary in political dramas such The Ides of March and House of Cards (as well as in more innocuous offerings like The Brink and Skyfall).

But then you also see this with political appointees, politicians and powerbrokers (read: Valerie Jarrett, Chuck Schumer and Donna Brazile) making cameo appearances on television shows (read: The Good Wife).  It’s all a bit bizarre.  Maybe they don’t have more pressing matters to tend?  Though with celebrities gaining currency as politicians, maybe it’s no surprise that politicos would want to moonlight as celebrities?

Maybe all this ain’t really a thing.  But with the broader adoption of branded content and native advertising—and not just by companies—I imagine it’s going to get harder to suss out fact from fiction; to determine where reality ends and storytime begins.

The content is the commercial.




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